Head of marketing & events

Responsibilities

Development and management of the Lucky Punch centralized marketing department

• Marketing strategy: Define a clear strategy on a global and then local level and attribute performance monitoring to this strategy

• Marketing processes: Define & maintain the marketing playbooks which allow all locations to share best practices

• Marketing budget: Manage the execution resources to reflect the best return on marketing spend

• Marketing partnerships: Organize & manage existing marketing partners (agencies & freelancers) and establish new ones in new markets

• Team building: Hire and manage content marketing talent for each of our current locations (Zurich, Berlin, Dubai) and for new markets coming up (Cape Town and Milan next)

Ensure studios meet target occupancy & revenue goals

• Global content marketing: Deploy global and localized evergreen content marketing campaigns on social media that increase memberships

• Localized digital campaigns: Define and execute the yearly campaign calendar for all local markets, for initiatives like a Black Friday sales - with the goal to increase sales.

• Email marketing: Deploy global and localized email campaigns that increase memberships

Successful execution of events in all studios (events sold out)

• Events promotion: Develop a clear content marketing strategy, designed to promote events, pre, during and post

• Events: Manage & coordinate the events calendar across Zürich, Dubai, Berlin and emerging expansion markets

• Partnerships: Manage existing partnerships, brand collaboration events and marketing campaigns

Role Requirements

Development and management of the Lucky Punch centralized marketing department

• Experience managing marketing strategies, with a good understanding of how to leverage reporting to drive strategic decisions

• Excellent knowledge of marketing best practice and experience in optimizing and building a marketing department

• Savvy and resourceful mindset, with a proven track record in being able to prioritize marketing initiatives according to their performance

• Experience working with marketing agencies and freelancers

• Experience in hiring best practice and managing teams

Ensure studios meet target occupancy & revenue goals

• Comfortable and familiar with social media and their performance ad cockpits

• Excellent ability to understand audiences in different locations and ability to break down global tactics on a local level

• Excellent track record with email marketing and driving conversions

Successful execution of events in all studios (events sold out)

• Experience in promoting events for communities, across digital, physical (flash mobs etc.) and strategic partnerships

• Excellent at managing multiple projects and suppliers under pressure, with a strong ability to delegate effectively

• Great at relationship management and identifying opportunities with existing partners

Qualifications

• Fluent in English

• Proficient in German

• You have a valid work permit for Switzerland

• Willing to travel frequently

• (Nice to have) 3 - 5 years experience in the sports / entertainment industry

• (Nice to have) 5 - 7 years experience in marketing & communications for start-ups or young companies

• (Nice to have) 1 - 3 years leadership experience

• Passion for the fitness industry

• Dynamic and energetic leader

• Results-oriented: Driven by achieving results and exceeding targets

• Stress-resilient: You thrive under pressure and tight deadlines

• Highly resourceful and able to find cost effective solutions quickly and on short notice

Perks and benefits

• Quarterly On shoes & gear

• International travel to Lucky Punch flagships

• Flexible working, including remote

• Annual team weekend retreat, last held in Milano

Luckypunch Boxing is a boxing inspired fitness studio located in Zurich that combines high energy workouts with music and laser lights. We serve people looking to experience boxing fitness in a community driven environment. Our studios offer a unique underground atmosphere where members can push themselves on the bag while connecting with others who share a passion for boxing and music. We welcome everyone from first timers to regular members, providing packages and memberships to fit different needs.